How Vehicle Wraps Maximise Marketing ROI for Your Business
Every business owner knows that marketing expenses aren’t sunken costs, but instead investments that generate leads and subsequently revenue. How do you market your business? Television adverts, internet marketing, print? Consider vehicle vinyl wraps as a smart marketing tactic that’s potentially got a much higher return on investment than traditional methods of marketing.
Where is Your Audience?
Advertising over television is effective, provided that your audience is watching the ad right then and there. It just makes sense that advertising on your vehicle is going to catch a huge bulk of the population given the following statistics:
Over 92 per cent of Australians own a vehicle and over 6.5 million Australians commute every day by car. Let’s not neglect to include the nearly half a million of Australians that are passengers, the over 300,000 that commute by foot, and the tens of thousands that take public transport or other methods whereby they’re interacting with the road.
Naturally, many of these commuters and travellers are going to be actively keeping their eyes on the road, as they should be, but nevertheless there are a lot of opportunities for gathering impressions whilst parked or at a traffic light, for instance.
Why Local Businesses Win
Did you think only big businesses and corporations use vehicle wrap advertising? Small businesses and local businesses like plumbers, electricians, restaurants, and more are all benefiting from affordable and eye-catching vehicle wrap designs in recent decades, and it’s no mystery why: it just works!
Given the nature of vehicle advertising, you’re only going to get impressions from other Australians in your town or city. For example, if your marketing strategy relies on customers from America, Europe, or Asia, you’re not going to have as much success as you would over the internet.
Don’t look at vehicle wraps as a sole source of advertising but rather an excellent supplement for a comprehensive marketing strategy, especially targeting local customers for small and local businesses where you operate.
What’s My ROI?
To be frank, it’s pretty hard to estimate an ROI for a vehicle wrap although it isn’t impossible. One way to track impressions and leads is to advertise a separate email address or 1800 number and to analyse data from sales coming from these channels.
Generally, evidence from the United States points to about 30,000 to 70,000 impressions every day. If you’ve got an eye-catching design, your brand will be more easily recalled by customers, so it pays off in dividends to get the design just right with so many potential eyes on your vehicle.
Here’s one thing we can say with certainty, vehicle wraps are a one-time investment that can last up to a decade. Multiply the number of days by just the low end of 30,000 daily impressions over the span of 10 years and that’s going to add up really quickly!
Considering that digital marketing and print advertising need to be ongoing expenses, that one expense for your vehicle wrap will be paying itself off in no time.
Take your business marketing to the next level with beautiful designs from Perth’s Go Graphics. Our vehicle wraps are high-quality and designed to give your vehicle a partial or complete canvas for your branding.