5 Vehicle Wrap Ideas for Local, Independent Businesses
If you’re operating a local, independent business here in WA, we’re sure you’re keenly aware of the distinct advantages and responsibilities that come along with being a sole proprietor. You aren’t beholden to corporate standards and policies, which can sometimes be limiting or even stifling. This can also apply to creative expression through marketing and branding, with vehicle wraps being a common way for businesses of all sizes to advertise themselves.
Below are five tips for small business owners to get the most out of their vehicle wraps.
01. Take Your Company Vehicle Everywhere You Go
Small businesses have the potential for greater leverage over the use of their vinyl wrapped vehicles. If your company car also serves as your personal car, take it everywhere – to the gym, grocery shopping, and so on. Vehicle wraps are a very passive form of marketing that generate impressions whilst on the road or parked, so who knows, you could be generating business leads while you’re pumping iron upstairs in the fitness centre!
02. Get Creative
One area in which small business owners can and should get creative is with their branding and marketing efforts. Big corporations often play it safe to keep shareholders happy, and their employees similarly don’t have the freedom to design whatever they want. They have to abide by corporate policies and standards.
You don’t have that ball and chain around the ankle; from catchy, clever slogans to eye-catching graphics, don’t limit yourself. If you need assistance with professional designs that generate leads, the team at Go Graphics will be happy to assist you.
03. Use Calls to Action (CTA)
A call to action is a pretty standard term in marketing, and you can even see for yourself at the bottom of this blog a call to action. Nobody wants to read a wall of text plastered onto your vehicle nor do they want irrelevant information. Questions to keep in mind that passersby may have when you’re designing a vehicle wrap include: who are you, what do you do, and how can I get in touch with you?
This means you don’t want to miss the following, either by using large, clearly legible text or graphics to convey your messaging:
- The name of your business. You can’t get away with a familiar colour combination like big corporations can to be immediately recognisable. Clearly show your business name front and centre, figuratively speaking.
- What you do. You could convey this through imagery; for example, if you’re a roofer, a large background photo of a roof being built might do the trick. Otherwise, have a subtitle that clearly indicates what you do.
- How can I get in touch with you. All the usual stuff applies here; you can include your phone number, email address, and perhaps a call to action to follow the business on Facebook or Instagram.
04. Be Present; You Are the Brand Ambassador
When parked, you may be asked from time to time by passersby about your business. Be there, and be ready to answer any questions they may have. You represent the company, so make sure you convert that first impression into a good one (and hopefully a lead).
05. Remain Compliant
If you’re planning on installing vehicle wraps, it’s important that you do not violate traffic laws pertaining to window tinting or obstructions to the driver’s visibility. Quarter glass and side glass covered in vinyl wraps may be fine in some jurisdictions, while in others it may not. By choosing a reliable and reputable team to design your wrap such as Go Graphics, you can remain confident and compliant.
Design your ideal small business vehicle wrap with Go Graphics. Give us a call today.