Basic Spot Graphics: How to Design a Stunning Vehicle Graphic
Looking to add a simple graphic or logo to your vehicle without having the entire vehicle covered? Spot graphics allow you to add some simple, flawless signage or a company logo for a fraction of the cost for years to come.
Whether you are looking to add a flashy company logo, communicate a simple message to other motorists and pedestrians, or add your company telephone number or email address in a clear manner, spot graphics may be right for your vehicle.
What are Spot Graphics?
Sometimes called plots or decals, spot graphics are essentially the same as a vehicle vinyl wrap, except that they’re smaller vinyl decals that can be affixed anywhere on your vehicle. That means there’s no need for extensive wrapping of the entire chassis.
Since the decal doesn’t cover the entire surface of the vehicle, the original paint colour is left intact. This is beneficial if you’re looking to add a simple touch to your vehicle without worrying about having to remove a full or partial wrap later on.
How Long Do Spot Graphics Last?
It depends. While some can last for about 5 years, a well-maintained vehicle and a superb decal installed properly can last up to 7 years or more.
The quality of the vinyl and adhesive materials are important, and at Go Graphics we only use the finest quality vinyl and materials combined with professional expertise to ensure a perfect fit. Furthermore, proper care and maintenance from the owner will also go a long way towards extending the lifespan of your spot graphic.
What to Include on a Spot Graphic?
Whether you want a small or a large decal on your vehicle or fleet of company-owned vehicles, the good news is that you don’t need to go overboard.
Naturally, many small business owners will benefit from a simple logo, the company’s name, and perhaps contact information or social media icons. Think of it as a call to action. The first objective is to get the attention of passersby, then they need to notice and understand the message you’re conveying almost immediately.
Choose a decal that clearly showcases your brand. Your logo, colour palette, font, and size should all reflect your brand clearly. If your vehicle’s paint colour doesn’t complement or contrast naturally with your brand’s colours, you may wish to consider a full or partial vehicle wrap instead. Otherwise, decals will look great, especially on white or black paint colours which act as an ideal canvas for a simple logo design.
Lastly, it’s important to consider the message itself. Is your business so well-known that you don’t need to insert the company name? Chances are unless you’re a major corporate brand, you’ll benefit from having the business name in clear, crisp lettering.
In addition to the company name, be sure to include your preferred contact method. This could be a dedicated phone line or email address (which can help you build data analytics on the lead conversion for your vehicle advertising), and/or social media accounts. Don’t overdo it, as too much information can water down the message. Remember, keep it simple, silly!
At Go Graphics, we are experts in professional design and installations of full and partial vehicle wraps, as well as smaller spot graphics. Consult with us today to start showcasing your vehicle advertising right away.