Car & Vehicle Signage Ideas to Promote Your Company
Businesses both big and small can (and should) be using any opportunity to promote themselves and to market themselves. Car and vehicle signage is a trend that’s showing no sign of slowing down, exposing your brand whilst on the road or parked. If you’re looking for great car and vehicle signage solutions for your business, here are a few ideas to get you started.
Keep it Simple, Silly
Just because your service van or company vehicle has plenty of space to fill with phone numbers, websites, and your logo, it doesn’t mean that you should go overboard. This is where the rule of K.I.S.S; Keep It Simple, Silly applies. Clean, simple, and minimalistic designs that cleverly blend colours, fonts, and appropriate imagery should send a clear message to other drivers and passersby about who you are and what you do.
This can often be easier said than done, however. Social media details, QR codes, addresses, telephone numbers and more can take up a lot of valuable space and detract from your design. Wraps with a clean and simple look often do best, including only relevant information for others to notice your business and to turn into potential leads.
Focus on Fonts
There’s a good reason why highway signage uses extra-large fonts. The human eye needs to be able to clearly read the information from a distance whilst travelling at 100 km/h without having to slow down or squint. Your vehicle shouldn’t be using small fonts that aren’t legible from other drivers. Instead, choose fonts that are large enough to be read clearly.
Clean yet beautiful fonts are more than a stylistic choice. The study of fonts is a science unto itself, with font choice being able to evoke feelings and create associations.
If you aren’t sure which font looks best for your brand, consider enquiring with professionals from Go Graphics to choose a great design that complements what your business does best and conveys it to others.
Your Entire Vehicle is a Blank Canvas
Service vans and trucks have plenty of flat sides to make use of for great designs. Don’t neglect to make use of the entire vehicle since they’re three-dimensional objects, not flat surfaces. Car bonnets, for instance, can display a clear company colour contrast or tone that complements the remainder of the vehicle.
Stand Out from the Crowd
Avoid boring, cookie-cutter designs that don’t draw attention. Conversely, gaudy or ostentatious designs may attract too much (negative) attention. Instead, choose a professional design that’s either completely unique or well-differentiated from the competition to alert drivers and pedestrians to your business.
Send the Right Kind of Message
Following on the previous point, ensure that a clear message is getting through to others when they see your vehicle. Abstract designs or poor choice of photographs, for instance, may confuse others since they aren’t able to associate your vehicle with what you do.
Furthermore, don’t clutter your vehicle with bumper stickers of your favourite rugby teams, musicians, or your political affiliation. This is your work vehicle, so you should be exhibiting your brand only.
Create a Custom Vehicle Signage Design With Go Graphics Today
Whether you’re considering great, eye-catching vehicle signage for your company vehicle(s) or would like to upgrade your existing designs to a modern one, contact Go Graphics in Perth. Our graphic and signage experts specialise in vehicle signage and have produced designs loved by clients and noticed by customers.
Click here to learn more about our various options for Vehicle Graphics