Sign Placement Strategies: Where Should You Install Your Building Signage?

In the world of business, first impressions are everything, and your building signage plays a crucial role in how your brand is perceived. However, it’s not just about having an attractive sign; its placement is equally important for maximising visibility and impact.

Whether you’re opening a new storefront or revamping an existing one, mastering the placement of your building signage is a step towards creating a lasting impression on your customers.

Determine Your Audience

The first step in effective sign placement is identifying your target audience. Who are you trying to reach with your signage? Understanding the demographics of your audience, such as age, gender, occupation, and lifestyle, can help you tailor your signage to better appeal to them. For example, a youthful, trendy clothing store might opt for bold, modern signage, while a law firm might choose more conservative, professional signage.

Evaluate Location and Environment

The location and environment of your signage play a crucial role in its effectiveness. Analyse the foot and vehicular traffic patterns near your building to determine the best placement for maximum visibility. High foot traffic areas, like entrances and exits, are ideal for signage. For vehicular traffic, consider placing signs at a height and angle that can be easily seen by drivers.

Consider Visibility and Sightlines

Placing signs in locations that are visible from a distance is crucial for attracting attention and guiding visitors. Signs should be positioned so they are not obscured by obstacles like trees, buildings, or other structures.

To ensure clear sightlines, consider the height and angle of the sign, and place it where it can be seen by both pedestrians and drivers. Use contrasting colours and large, legible fonts to enhance visibility.

Determine the Right Height for Your Sign

Consider the average eye level of your audience, whether they are pedestrians or drivers, and the distance from which you want the sign to be readable. Local regulations may also dictate height restrictions.

The sign should be high enough to be visible but not so high that it becomes a safety hazard or looks out of place. It should complement the building’s architecture and not obstruct views or create distractions.

Choosing the Optimal Location

Front placement ensures maximum visibility for approaching traffic, while side placement may be more effective for buildings set back from the road or for capturing the attention of pedestrian traffic. For buildings on street corners, placing signs on the corner can maximise exposure to traffic from multiple directions, enhancing visibility and impact.

Consistency with Branding and Aesthetics

The sign’s design, colour, and placement should reflect your brand identity and complement your overall branding strategy, creating a cohesive visual experience. The sign should harmonise with the building’s architecture and colour scheme, enhancing the aesthetic appeal of the property while maintaining brand consistency.

Future-Proofing Your Signage

 Anticipate future changes in the environment, such as new constructions or changes in traffic patterns, that might affect the visibility or relevance of your signage. Choose a sign placement that allows for easy updates or changes to the sign if needed, ensuring that your signage remains effective and up-to-date over time.

Types of Building Signage

When it comes to commercial signage, quality and eye-catching designs are crucial for making a lasting first impression. At Go Graphics, we specialise in creating custom signage solutions that not only attract attention but also drive customer traffic through your door. Four different signage options include:

1. Internal Signage: Creates a cohesive and welcoming interior atmosphere while aiding in navigation.
2. Shopfront Signage: Enhances curb appeal and effectively communicates your brand to passersby
3. Pylon Signage: Offers high visibility from a distance, making it ideal for attracting attention to roadside businesses.
4. Illuminated Signage: Ensures round-the-clock visibility, maximising exposure even during nighttime.

Expert Custom Signage Solutions from Go Graphics

Strategic sign placement is crucial for maximising the visibility and impact of your building signage. By considering factors such as sightlines, height, location and branding consistency, you can ensure that your signage effectively communicates your message and enhances your brand presence. Remember that the right placement can make all the difference in attracting and engaging your target audience.

If you’re looking for expert assistance in creating and placing custom signage that stands out, look no further than Go Graphics. Our team of professionals specialises in designing and installing high-quality, eye-catching signs tailored to your specific needs and preferences. With Go Graphics’ custom signage services, you can be confident that your signage will not only look great but also be strategically positioned for optimal impact. Contact us today to elevate your brand with the perfect sign placement.