Exploring the Options for Vehicle Graphics:
Partial Wrap VS. Full Wrap

In a world where visual impressions matter more than ever, the concept of vehicle graphics has taken centre stage. Whether you’re a business looking to turn heads and generate brand awareness on the go or an individual aiming to make a personal statement with your ride, vehicle wraps offer a dynamic and eye-catching solution. But, when it comes to vehicle graphics, one critical decision stands before you: should you opt for a partial wrap or go all-in with a full wrap?

                    

What Are Vehicle Wraps?

Vehicle wraps are an innovative and dynamic form of advertising and customisation that involve covering a vehicle’s exterior surfaces with vinyl graphics or decals. These graphics can range from simple logos and contact information to elaborate, eye-catching designs that transform the vehicle into a mobile billboard or a unique work of art.

Partial Vehicle Wraps

Partial vehicle wraps, as the name suggests, cover only specific sections of a vehicle’s exterior rather than the entire surface. These wraps are designed to strategically incorporate graphics, text, or branding elements onto specific areas, leaving the rest of the vehicle’s paint or finish untouched.

Characteristics of partial wraps may include:

• Strategic Placement: Graphic designers work with vehicle contours and design objectives to place graphics where they will have the most impact. This often includes areas like doors, hoods, tailgates, or specific panels.
• Varied Coverage: The extent of coverage can vary widely depending on the design and branding needs. Some partial wraps may cover around 25% of the vehicle’s surface, while others may cover up to 75%, depending on the design and messaging goals.

Full Vehicle Wraps

Full vehicle wraps encompass the entire exterior surface of a vehicle, creating a seamless and visually striking transformation. These wraps completely change the appearance of the vehicle, effectively turning it into a mobile billboard or a stunning work of art.

Features of full wraps may include:

• Complete Coverage: Full wraps cover every visible area of the vehicle, including the roof, hood, sides, front, and rear. This provides a cohesive and uninterrupted canvas for graphics, branding, and messaging.
• Seamless Design: Full wraps are designed to seamlessly integrate graphics and text, creating a visually captivating and immersive experience for viewers.

Factors To Consider When Deciding
Between Partial and Full Wraps

1. Budget:

Partial Wraps: If budget constraints are a primary concern, partial wraps are typically the more cost-effective choice. They require less material, less design complexity, and less installation time, making them a budget-friendly option.

Full Wraps: Full wraps tend to be more expensive due to the increased material and labour required for complete coverage. However, they offer unparalleled visibility and branding opportunities that may justify the higher cost for businesses seeking maximum exposure.

2. Branding and Messaging Goals:

 Partial Wraps: Consider the specific messages and branding elements you want to convey. Partial wraps are well-suited for highlighting specific products, services, or messages on select areas of the vehicle. They provide design flexibility for targeted messaging.

Full Wraps: Full wraps are ideal when you aim for a comprehensive and cohesive branding experience. They offer a seamless canvas to convey your entire brand story and create a memorable visual impact. Full wraps are particularly effective for businesses looking to establish a strong and consistent brand presence.

3. Vehicle Size and Type:

Partial Wraps: The size and type of your vehicle can influence the effectiveness of partial wraps. Smaller vehicles with limited exterior surface area may benefit from partial wraps, as they can still deliver a powerful message within the available space.

Full Wraps: Larger vehicles, such as vans, trucks, or buses, have more surface area to cover, making full wraps a practical choice. Additionally, full wraps can be especially impactful on vehicles with unique shapes or features, ensuring that no design elements are compromised.

The Design Process

Working with professional designers is key to achieving a successful vehicle wrap design. Here’s why collaboration with experts in the field is crucial:

• Expertise: Professional designers have specialised knowledge of vehicle wrap design, including the intricacies of scale, resolution, and template creation. They can optimise your design for the vehicle’s surface, ensuring it looks visually stunning and professional.
• Creativity: Designers bring a creative perspective to your project. They can translate your branding goals into visually compelling designs that effectively convey your message and capture attention.
• Technical Proficiency: Designing vehicle wraps requires technical skills in graphic design software. Professional designers have the expertise to create designs that align with industry standards and printing requirements.
• Efficiency: Experienced designers can streamline the design process, helping you save time and resources while achieving the desired outcome.

The Benefits of Vehicle Graphics

• Cost-Effective Advertising: Vehicle wraps are a cost-effective advertising method with a one-time investment that can deliver long-term benefits. Compared to ongoing advertising expenses, such as print ads or billboards, wraps provide a continuous presence without recurring costs.
• Tracking Leads: To measure ROI, businesses can track leads and inquiries that originate from seeing the wrapped vehicle. Special promotions or call-to-action elements on the wrap can help gauge its impact on lead generation.
• Increased Sales: An effective vehicle wrap can lead to increased sales and revenue. When more people become aware of your brand and what you offer, it can result in higher sales figures.
• Cost Per Impression: Comparing the cost per impression (CPM) of vehicle wraps to other forms of advertising can demonstrate their cost-effectiveness. Vehicle wraps often have a lower CPM than traditional advertising methods.
• Long-Term Value: Vehicle wraps have a relatively long lifespan, which means your initial investment can continue to yield returns for several years. This longevity can enhance the overall ROI.

 

Unlock Your Vehicle’s Possibilities with Go Graphics

At Go Graphics, we understand that your vehicle is more than just a mode of transportation; it’s a canvas for your imagination and a platform for your message. That’s why we offer both partial and full wraps to cater to your unique needs and aspirations. Our team of experts brings years of experience to the table, ensuring that your vehicle graphics are nothing short of spectacular.

For those seeking maximum exposure and an unforgettable visual impact, our partial and full wraps are designed to transform your vehicle into a mobile masterpiece. With complete coverage and seamless design integration, your brand or personal expression will leave an indelible mark on every passerby.

We look forward to helping you turn your vision into reality with Go Graphics’ exceptional partial and full wraps. Contact us to learn more about vehicle graphics and start your visual transformation today.