At Go Graphics, we understand that having effective signage is crucial for creating brand awareness and leaving a lasting first impression on your customers. That’s why we specialise in creating custom-made pylon signs that are designed to grab attention and leave a lasting impression. A survey by Ketchum Global Research & Analytics, which measured the importance of signage and its impact, found that 8 out of every 10 consumers who visited a store or business they had never been to before, did so based purely on its signs. Otherwise known as outdoor advertising, signs and billboards cater directly to consumer preferences and attract attention while adding credibility to your business.
PYLON SIGNAGE
Quality, eye-catching signage in retail is your business’ first and best salesperson.
What are pylon signs?
Pylon signs, also known as monolith signs, are distinguished from other types of signs because they appear in locations separate from the goods and services they promote. They are typically freestanding architectural structures used to identify the location of a business or organisation. Pylon signs are often found near the entrance of commercial properties and on the side of roads and highways and act as stationary, persuasive ‘communicators’ – a secret weapon in your marketing arsenal. They are called ‘pylon’ because they are usually constructed using either one or two poles.
The benefits of pylon signage for your business
Well-designed and strategically placed pylon sign can have a significant impact on your business by acting as a ‘silent salesperson’, branding your business, providing information about your products and services, and pointing customers to exact locations. In short, a pylon sign’s economic impact on business – directly and indirectly – is significant. Here are some of the benefits of investing in pylon signs for your business.
Benefits of investing in pylon signs
A pylon sign with your business’s logo and branding can help to make your business more recognisable. It conveys meaning in a few seconds from far away. Consumers can learn – and assume – many things about your business simply based on the sign.
A distinctive pylon sign acts as a landmark and is easily visible from a distance, making it easier for potential customers to find your business. It’s also a great way to make your business stand out from the competition.
A well-designed pylon sign can be eye-catching and leave a lasting impression on your customers, making them more likely to remember your business. In a recent study, machine learning was used to track eye movements to see how many motorists noticed roadside business signage. It found that up to 60% of passing traffic looked at the signs.
Why choose Go Graphics for your next pylon signage project?
With years of experience in the signage industry, we have completed countless successful pylon signage projects for businesses in Perth and surrounding areas. Our professional team of designers, engineers and installers work together to provide a seamless process from start to finish. This includes creating graphics and other project-related documentation.
We manufacture our pylon signs in-house, ensuring that every detail is taken care of to deliver the best possible result. We use only the highest quality materials and the latest technology to create a product that is durable, long-lasting, and visually appealing.
Delivering high-quality signage solutions
We know that obtaining development approval from the council can be a time-consuming and frustrating process. That’s why we provide all the necessary structural drawings and other documents required for development approval to make it as easy for you as possible. We can also help you to organise engineering certification for a reasonable fee, which is often required by councils for pylon signage projects. We take care of the paperwork, so you can focus on running a business.
We also help businesses that require restorative work on existing pylon signage. This is common as most pylon signs go through at least one makeover during their ‘working life’. This can be anything from refreshing the graphics to replacing parts and fittings such as conductors, insulators or even the exterior faces/panels.
Pylon signage projects
At Go Graphics, we pride ourselves on delivering high-quality signage solutions to businesses in Perth and surrounding areas. We understand the importance of creating a positive first impression and leaving a lasting impact on your customers. If you’re looking for a professional experience team to help you with your signage needs, look no further than Go Graphics. Contact us today to discuss your pylon signage project and see how we can help take your business to the next level.